Twilight Sparkle's Retro Media Library
Twilight Sparkle's Retro Media Library

CBS launched on July 1, 1941, just one hour after NBC, making it the second television network ever in the United States. The company began using in-credit text logos with I Love Lucy in October 1951, when the "Eye" logo debuted.

The Wizard of Oz (1956-1998)

The Wizard of Oz first aired in Technicolor as the final installment of Ford Star Jubilee, on November 3, 1956. One of the hosts of this broadcast was Bert Lahr, who played the Cowardly Lion. Then from 1959 to 1962, it was hosted by various people from other shows originally aired on CBS. One month after it did not air in 1963, The Wizard of Oz aired four more times early in the years of 1964 to 1967, each hosted by Danny Kaye.

One year after all four Dr. Seuss TV specials finished airing on CBS, The Wizard of Oz returned to the network annually, and aired for 22 years.

Partnership with MGM (1980-1998)

In 1980, CBS began a partnership with Metro-Goldwyn-Mayer Pictures, which didn't last very long; in fact, it withdrew from Metro-Goldwyn-Mayer in 1982, and became partners with 20th Century Fox Film Corporation on June 18 of that same year. The partnership lasted through 1998.

CBS today

The official CBS website ( launched on December 16, 1993.

Since the 2000s, CBS's programs were also available broadcast in HDTV (16:9/1080i) format.

In January 2006, CBS and half of Viacom merged to be renamed CBS Corporation, all of which became affiliated with Paramount Pictures Corporation two weeks later. Today, CBS Corporation still owns CBS, despite the fact that the television network was abbreviated "Columbia Broadcasting System" until 1995.

On July 13, 2009, a month after the digital television transition ended on all full-power stations, CBS's very first TV station, WCBS, signed off its analog signals permanently after showing public service announcements about the transition.


Title Premiere date
(first known)
(or last aired)
The Wizard of Oz November 3, 1956 May 8, 1998
How the Grinch Stole Christmas December 18, 1966
Horton Hears a Who! March 19, 1970 August 4, 1978
The Cat in the Hat March 10, 1971 September 29, 1980
The Lorax February 14, 1972 August 4, 1978
Dr. Seuss on the Loose October 15, 1973 July 12, 1979
The Hoober-Bloob Highway February 19, 1975 September 10, 1981
Mary Poppins November 22, 1981 November 25, 1982
Star Wars Episode IV: A New Hope February 26, 1984 November 23, 1988
Star Wars Episode IV: A New Hope (Special Edition) July 16, 2000 May 4, 2002